There are plenty of low cost marketing strategies that you can harness to rocket your business success forward without costing you the world.
Marketing Your Business on a Budget
With a little bit of creative thinking and hard work you will discover a number of ways in which you can market your small business start-up.
Build an Awesome Website
Having an incredible website will help attract potential customers as well as develop trust in your product or service. Having a strong online presence is absolutely essential in this day and age, so make sure your website stands out as being the best in the business! There are plenty of web building tools out there that you can utilize to create great sites for free or very little.
Develop Your USP
With so many businesses saturating the marketplace, you need to develop your USP if you want get noticed and create a buzz. Even if you are selling a generic product or service there is still a whole host of ways in which you can become the leader in your industry. Whether it is a new spin for your product, free delivery or promotions, clever branding, or ways in which you can help the environment or some other worthy cause, get your thinking cap on and start turning ideas into actions!
Social media sites such as Facebook, Twitter, LinkedIn, Foursquare, YouTube and Pinterest should your number one priority when it comes to marketing, whether you have a big budget or not! Social networking allows you to engage and interact with existing and potential customers in a relaxed informal way, helping you to develop and build relationships, interest, and loyalty. Signing up to these sites is 100% free- all it costs you is time and effort.
Word of Mouth
It may sound a little old hat in the ever changing and advancing world of business, but word of mouth never fails to produce results. If you provide your customers with a quality product, impeccable customer service, and a fantastic overall experience, they will be sure to tell their friends, family, and co-workers all about it. No matter how creative you get, nothing builds customers and loyalty better than consistent high quality offerings.
Adding a blog section to your website or guest blogging for well established popular blogs will give you the opportunity to present yourself as an expert in your field, as well as draw in users from all over the web. When you start blogging you are sharing your message with the biggest audience available, plus you are encouraging them to share it with others too! By sharing your blogs with other sites you will bring more traffic and links to your own site as a result.