What’s the most important goal that a business needs to accomplish? Make sales. Whether you’re a product oriented or service oriented business, no sales would make you out of business in any time.
While we think we don’t need to overemphasize on the importance of sales, we think there are a number of resources available out there which are not being used even by experienced sales managers. Startups are obviously using them reluctantly. Time to change!
Today we’re going to talk about how Facebook can help you make sales. Who doesn’t use Facebook? In fact, maximum brands are using it too but most of them don’t utilize all the resources available on Facebook.
There are three things on Facebook that can help you make sales:
- Your personal Facebook Profile
- Facebook Page
- Facebook Groups
1. Your Personal Facebook Profile:
When you’re starting out, the first and foremost tool that is going to help you out is your personal facebook profile. Your friends and family are more likely to buy your product and therefore you must not lose the chance to do business here.
Talk about your business or product once a day at most because you don’t want to do excessive self promotion and lose your precious friends and family contacts. Never make your personal facebook profile all business.
2. Facebook Page:
The second and most widely used tool on Facebook is Facebook pages. Create a Facebook page for your brand and keep it updated. Don’t just post links. Share interesting content that your users would love. Make it interactive. Focus on engagement.
You can also you use paid facebook ads to reach out to more people through your Facebook page.
3. Facebook Groups:
With Facebook coming up a direct sales option in groups with large membership base, use of Facebook Groups to make sales is becoming more known and common. Why aren’t you using it? Get active in relevant Facebook groups, make a community and sell your idea!
So, this is how you can use Facebook to make sales.
Keep in mind the following points before you start out:
- Make your content relevant to the audience.
- Don’t indulge in too much of self promotion.
- Keep it interesting, interactive and engaging.
- Gather information about Facebook analytics to know more about your target audience and how to reach them.
- Focus on creating a quality network.
- Have fun.