Increasing your exposure will benefit you in a number of ways. No matter what it is you’re trying to do, whether you simply want to get more press or drive more sales, increasing your exposure can help. The following 8 ideas should do the trick:
Image Credit: Flickr
1. Write Useful Content
If you write content that is useful to your target audience, they will share said content. This will then increase your exposure the more shares you get. It helps if your content is humorous, interesting, or both. Make sure you aren’t copying anybody and that this content is 100% your own.
2. Get Active on Social Media
Social media is becoming so much more than a tool people use to stalk their ex’s. You can use social media to share your content, interact with your audience, and generate likes and shares. Remember to be social, and not too promotional.
3. Create Hype Around Exciting Things Happening in Your Business
What’s going on in your business? Anything your audience will find interesting? Generate hype around it! You can do this with things like press release writing and by launching competitions. There are all kinds of things you can do!
4. Give Away Branded Merchandise
Branded merchandise that sits on people’s desks with your name on it is a great way to get people thinking of you and working with you. Pens, desk tidies, and anything else people in your industry will use are all great. You could even give away hot chocolate on a cold day, which is sure to get people talking!
5. Sponsor a Football Team
Sponsoring a football teams means your name will be all over their shirts when they play or go on outings. Many businesses enjoy benefits from this kind of thing, and it doesn’t need to be a permanent commitment either.
6. Offer an Unbeatable Customer Experience
Customer service is the key to getting your customers coming back for more. They will then tell your friends and recommend you to people in need, thus increasing your exposure nicely! You can’t buy word of mouth recommendations, so make sure you work hard to offer an unbeatable experience.
7. Hand Out Unique Business Cards
Make your business cards stand out from the rest by giving them a unique feature. You could try out different colours, fonts, shapes and sizes. You could even use them as a canvas to showcase your work! Whatever you do make sure they have the ‘wow’ factor.
8. Guest Blog
Guest blogging on a site with a big following will drive people back to you and get them talking. In an instance such as this, it’s more important than ever to make sure your guest posts are amazing. You can then see if the owner of the site would like to do the same for you. People reading these posts could become regular readers of yours!
I guarantee if you try these 8 tips, you’ll increase your exposure to no end. Do you have any more tips on increasing exposure that you’d like to share? Leave a comment!